Tender Every Time

Tender
Every Time

6 Reasons Why Irish Nature Beef
Is the Most Tender Beef You'll Ever Eat

Hip Bone Suspension

Nearly all beef producers hang a carcass from the Achilles tendon, which strains the leg & loin. Using the hip bone eliminates that strain & promotes tenderness by furthering breakdown of muscle fiber.

Gentle Stretching

A fixed amount of pressure gently tugs the hindquarter toward the forequarter, further promoting breakdown of muscle fiber.

Electro-Stimulation

Rapidly converts glycogen to lactate to speed onset of rigor & stabilize the meat faster.

Controlled Chilling

Temperature declines at a steady rate to prevent cold shortening, muscle constriction that toughens meat.

Aged On the Bone

Four times longer than customary to concentrate flavor.

Hip Bone Suspension

Nearly all beef producers hang a carcass from the Achilles tendon, which strains the leg & loin. Using the hip bone eliminates that strain & promotes tenderness by furthering breakdown of muscle fiber.

Gentle Stretching

A fixed amount of pressure gently tugs the hindquarter toward the forequarter, further promoting breakdown of muscle fiber.

Electro-Stimulation

Rapidly converts glycogen to lactate to speed onset of rigor & stabilize the meat faster.

Controlled Chilling

Temperature declines at a steady rate to prevent cold shortening, muscle constriction that toughens meat.

Aged On the Bone

Four times longer than customary to concentrate flavor.

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Pasture Raising Reduces Stress
& Improves Flavor

It’s well established that minimizing stress in animals results in higher quality, more tender meat. Short-term acute stress breaks down glycogen and produces lactic acid, which results in tougher meat with a lighter color and lower pH.

Irish Nature Beef cattle spend their lives on small farms spread across Ireland, cared for by farmers who adhere to and often surpass EU animal welfare standards. The animals arrive at the slaughterhouse significantly less stressed and proceed through a calming lairage system approved by noted animal behaviorist Dr. Temple Grandin.

Pasture Raising Reduces Stress & Improves Flavor

It’s well established that minimizing stress in animals results in higher quality, more tender meat. Short-term acute stress breaks down glycogen and produces lactic acid, which results in tougher meat with a lighter color and lower pH.

Irish Nature Beef cattle spend their lives on small farms spread across Ireland, cared for by farmers who adhere to and often surpass EU animal welfare standards. The animals arrive at the slaughterhouse significantly less stressed and proceed through a calming lairage system approved by noted animal behaviorist Dr. Temple Grandin.

Learn More About Dr. Grandin’s Influence on Irish Nature Beef ⟶